Search Enginer Optimization Overview Earn Money Ways

Part 2 of 3

Note: This is part 2 of a three part article series on SEO. Part 1 is titled Search Engines What You May Not Know A Broad Overview.

The advice given here is not all inclusive, nor can it guarantee you top rankings in search engine results, but it will give you a broad understanding of what search engine optimization (SEO for short) is all about. And please understand that though this information is advice only, it is based on research and experience.

Search engine optimization helps increase your chances that your website will be included in relevant search results. Which means SEO ought to be about scrutinizing how people look up information on the internet, and not how one may fool a person into visiting your website, or fool a search engine into thinking your content is relevant to what the searcher is looking for.

The Basics of SEO

SEO begins with your website’s content. Within your content are keywords (which includes key phrases) that search engines match up to the words and phrases people use to find things. Keywords are currently what search engines focus in on to determine the relevancy of the site content to what the person is searching for. Keywords also, as the marketer, gets you closer to your target audience.

So, how frequently should you sprinkle your keywords/phrases in your articles (which in web-speak is called “keyword density”)? There has been considerable debate for years now among SEO professionals surrounding this issue because search engine companies keep their algorithms confidential (due to potential abuse), and differ from one engine to another. That means SEO practitioners are left to figure it out on their own based on experience.

There is such a thing as too high a density though. Loading up your content with a targeted keyword doesn’t help you but will hurt you. Search engines consider this spamming.

SEO and Blog experts believes Google sees pages that have a keyword density greater than 2% as spam. Others are saying a 3-4 percent density is ideal. Obviously the debate continues, and I believe this is mostly because each search engine has a different model they’re working from. Which means it’s up to ourselves to fine tune this aspect of SEO. To be on the safe side, I use 2%.

Keyword density, by the way, is the number of times your keyword appears in your article divided by the total number of words in your article. Here’s a couple of tools you can use to help you calculate the keyword density in your articles:

http://www.live-keyword-analysis.com/
http://www.gorank.com/analyze.php

In conclusion, people discover websites because of the search terms (keywords) they type into a search engine. Therefore, it behooves marketers to provide as many chances as possible, through proper keyword research, that their site will rank high in search results so people can find them. Pay attention to keyword density on a page, and you can maximize your success with search engine algorithms. Again, this is where coaching or training will come in handy.

To learn more about SEO basics, see part 3 of this article titled Link Building for SEO.